Iken Pro Choose Your Career Vol. 1 - Advertising

Choosing a career is a crucial step that each of us need to take at some point. This series exposes the various hotly pursued career options, and pros and cons, thereby allowing an informed and planned choice. Be informed and be aware of your own ambitions! What goes on behind the creative advertisements that you read and watch every day? What constitutes animation, one of the most creative fields of Multimedia? What are the skills required for apprenticeship to maximize time and income resources? What’s behind-the-scene and the various stages involved in making any event a success? This volume provides all the answers and much more. Titles in this DVD: 1. Advertising – The Inside Story Duration: 28 minutes The program examines how the ad agency works in the context of what it must do for the client and the target market, the roles of the ad agency workers at Ogilvy and Mather, some early TV advertisements of the 1950s and 1960s, and how the industry has changed. In the second half of the program, we meet the client, Monsanto, makers of the herbicide, Roundup. What follows then is an account of how O & M went about creating a successful advertising campaign for Roundup, culminating in the famous Blue Heeler TV advertisement. 2. Animation in Multimedia Duration: 29 minutes This program takes students through the elements of creating a successful animation. Beginning with the various methods of creating an animation, the program then explores the stages and aspects of animations, including character development, backgrounds, adding sound and voice and the use of wire frame in 3D work. We look at the various roles in an animation team, including producers, directors, computer technicians, artists and voice actors and some applications of animation such as computer games, advertisements and film. 3. Event Management Duration: 29 minutes This program provides a behind-the-scenes look at the staging of a significant series of events from the Eureka 150 held in Ballarat, Victoria in 2005. This historic event incorporated activities and entertainment targeted at many groups, with much community involvement. This program explores the stages of organizing a large event, the planning, leading and controlling required, finishing up with the criteria to successfully evaluate an event. Who can benefit from Iken Pro? * Secondary School Students * Graduate Students * MBA Students * Aspiring Amateurs * Curious Professionals Why should you buy Iken Pro? * Obtain an insight into a variety of topics * Explore information on unconventional subjects * Get answers to questions you didn’t know who and where to find from * Examine the best Global Practices in different fields * Get updated with the very latest of all arenas