Potato Chips

Potato chips were originally fried and seasoned without concern for trans fats, sodium, sugar, or other nutrient levels. As nutritional intake guidelines were created in various countries and the nutrition facts label became commonplace, consumers, advocacy groups, and health organizations have focused on the nutritional value of so-called junk foods, including potato chips.[11] Some potato chip companies have responded to the criticism, both informal and legal, by investing in research and development to modify existing recipes and create health-conscious products. Kettle Foods was founded in 1978 and currently sells only trans fat-free products, including potato chips. PepsiCo research shows that approximately 80% of salt on chips is not sensed by the tongue before being swallowed. Frito-Lay spent $414 million in 2009 on product development, including development of salt crystals that would reduce the salt content of Lay\'s potato chips without adversely affecting flavor